看增强现实和虚拟现实如何塑造各行各业

  • 发布时间2021-07-29
  • 作者光子晶体科技

    作者:Wendy Gonzalez
    翻译:SID China
 
    Recent innovations have made it possible for everyday people to exist in multiple different realities, mediums and forms. As a result, it’s only natural that the technologies of tomorrow will help bridge the gaps created between these physical and virtual spaces. Enter augmented and virtual reality (AR/VR). 
 
    近几年许多技术创新使人们在日常生活中拥有越来越丰富的体验,可以沉浸在多种不同的现实、环境中。因此未来的技术架起从物理空间通往虚拟空间的桥梁。增强现实和虚拟现实(AR/VR)登场了。
 
    Recognizing the space’s growing potential, investors have accelerated their interest in the AR/VR industry, even amid a global pandemic and subsequent economic uncertainty. Thanks to this interest, researchers predict that the industry will grow by more than $125 billion by 2024. 
 
    投资者们认识到该领域不断增长的潜力,即使是在新冠疫情背景和随后的经济不确定的情况下,也加快了对AR/VR行业的投资。由于投资者的兴趣,研究人员预测,到2024年,该行业将增长至逾1250亿美元。 
 
    Often associated with gaming, AR/VR has the potential to revolutionize operations across industries. During the Covid-19 pandemic, in particular, we’ve witnessed businesses and organizations around the world harness AI to deliver home-bound citizens a variety of new experiences. 
 
    提及AR/VR,人们通常会联想到游戏。不仅如此,AR/VR可能会彻底改变各行各业的运营。尤其是在新冠疫情肆虐期间,世界各地的企业和组织利用人工智能技术为居家的人们提供各种新的工作体验。 
 
看增强现实和虚拟现实如何塑造各行各业
 
    But how could these technologies really transform industries? Let’s take a look: 
    但这些技术如何真正改变行业呢?让我们接着往下看吧: 
 
    Travel And Tourism 
    旅行和旅游
 
    When national lockdowns and restrictions pushed us all into our homes last year, the only respite from our own space was a quick trip to the grocery store,neighborhood walk or visit to the doctor’s office. Despite these inhibiting circumstances, AR/VR technology has enabled people around the world to experience new countries, cities, museums and restaurants from the comfort of their own homes. 
 
    去年,各国实行封锁和限制措施迫使所有人都呆在家里,唯一能让人们从自己的家中解脱出来的就是去趟杂货店、到附近走走或去看医生。尽管存在这些限制条件,AR/VR技术还是能够让世界各地的人们在舒适的家中游览未曾到访的国家、城市,参观博物馆或者体验新餐厅。
 
    For businesses and organizations, AR/VR has allowed them to deliver unique consumers’ experiences. Notable locales such as the Louvre Museum in France,Giant's Causeway in Northern Ireland and Bryce Canyon in the U.S. have launched immersive virtual tours. Oculus found that the most popular experience with its Quest 2 headset in October 2020 was National Geographic VR, which takes viewers to different parts of the world.
 
    对于企业和组织来说,AR/VR让他们能够提供独特的消费者体验。法国卢浮宫、北爱尔兰巨人堤道和美国布赖斯峡谷等著名景点都推出了沉浸式虚拟之旅。据Oculus公司公开消息,在2020年10月,Quest 2 VR头盔最受欢迎的是国家地理虚拟现实体验,它可以将观众带到世界各地。
 
    As vaccination rates improve, people are returning to travel, but I believe AR/VR experiences like these are here to stay. In addition to its convenience,virtual tourism offers travelers a more sustainable, affordable and time-sensitive alternative to traditional travel and is redefining what it means to explore. 
 
    随着疫苗接种率的提高,人们开始重新外出旅行,但我相信这样的AR/VR体验会持续下去。除了方便之外,虚拟旅游还为旅行者提供了一种比传统旅游更可持续、更经济、更省时的选择,并重新定义了探索的意义。
 
    Retail And Shopping
    零售和购物 
 
    Pre-pandemic,retailers were already finding ways to integrate technology into their in-store experiences. Now, however, after a year of accelerated e-commerce growth,digitization is an essential part of achieving success within the industry.
 
    在疫情爆发前,零售商已经在寻找方法将技术融入店内来提高消费者体验。然而,在经历了一年的电子商务加速增长后,数字化在行业内取得成功发挥着重要的作用。
 
    Reflecting this shift toward hybrid shopping experiences, retailers have bolstered AR/VR tools to deliver consumers new ways to shop mid-pandemic. These include Ulta's GLAMlab, which enables shoppers to virtually try on make up from anywhere. As a result of its convenience, the tool recorded a surge inusage during the pandemic, with engagement increasing seven-fold so that more than 50 million shades of foundations were swatched digitally with the app. Similarly, luxury retailer Gucci has launched The Gucci Virtual 25 with an exclusively digital sneaker design for an affordable $12.99. The shoes can be worn by virtual avatars in apps such as Roblox and VR Chat. 
 
    为了向混合购物体验转变,零售商运用AR/VR工具,在疫情中为消费者提供新的购物方式。其中就包括Ulta GLAMlab,购物者可以在任何地方进行虚拟试妆。由于其便捷性,该工具在疫情期间的使用量激增,用户参与度增加了7倍,GLAMlab数字化处理了5000多万种粉底。奢侈品零售商古驰(Gucci)推出了Gucci Virtual 25,这是一款独家数字运动鞋设计,售价12.99美元。虚拟人物可以在Roblox和VRChat等应用程序中穿这款鞋。 
 
    In addition to creating new and interesting opportunities for consumers, AR/VR technology offers retailers real benefits to their bottom line. In fact,Shopify data showed that products having AR content had a 94% higher conversion rate than products without AR. This information, in conjunction with a societal shift toward e-commerce adoption,has created opportunities for AR/VR throughout the retail space. As brands continue to explore these opportunities, AR/VR is can be a key differentiator within the industry.
 
      AR/VR技术不仅为消费者创造新的有趣的体验,还为零售商带来了实实在在的利润。据Shopify的数据显示,带有AR内容的产品的转化率比没有AR的产品高94%。这一数据加上电子商务不断发展的势头,有助于AR/VR在整个零售行业闯出一片天。随着各大品牌不断探索这些机遇,应用AR/VR技术可能会成为行业内的一个关键竞争优势。
 
    Medicine And Healthcare 
    医学和医疗保健
 
    I’ve written previously about the important and growing role AI technologies will have in the future of medicine and healthcare. I predict AR/VR will also be critical to the industry’s advancements long-term. 
 
    我之前曾写过关于人工智能技术在未来医学和医疗保健中所扮演的重要且日益重要的角色。我预计AR/VR对该行业的长期发展也将至关重要。
 
    We’ve already begun to see entrepreneurs harness the power of AR/VR to bring life-saving tools and solutions to medicine and healthcare, particularly within medical education. These companies have created VR solutions for surgical planning, training and education and are building tools that will support doctors and surgeons to create good outcomes.
 
    目前企业家已经开始利用AR/VR的力量,将拯救生命的工具和解决方案应用到医学和医疗保健领域,特别是医学教育领域。有些公司为外科手术规划、培训和教育提供了虚拟现实解决方案,并正在构建工具以支持医生和外科医生顺利完成手术。
 
    Additionally,AR/VR tools have enabled doctors and other healthcare providers to continue to deliver personalized care experiences to their patients throughout the Covid-19 pandemic. As a result, industry investment in the space is rapidly growing with estimates projecting that the market for AR/VR in healthcare will reach asignificant $2.4 billionby 2026. 
 
    此外,AR/VR工具使医生和其他医疗保健提供商能够在新冠疫情期间继续为患者提供个性化护理体验。因此,对该领域的行业投资正在迅速增长,预计到2026年,医疗保健领域的AR/VR市场将达到24亿美元。 
 
    Adding AR/VR To Your Business
    AR/VR进入各行业
 
    Once a foreign and futuristic-sounding technology limited to the realm of gaming and entertainment, AR/VR is now being harnessed across industries to not only improve business performance but create a positive social impact. This,however, doesn't mean it's without its challenges. 
 
    AR/VR曾经是一种陌生、听起来很有未来感的技术,仅限于游戏和娱乐领域,但现在它正被各个行业利用,不仅可以提高业务表现,还能产生积极的社会影响。然而,这并不意味着它没有挑战。
 
    High-quality data and AI are required to create efficient AR/VR outcomes. And according to Mckinsey Global Institute, 1 out of 3 use cases for retraining AI systems require a model refresh at least monthly, and sometimes daily. Given this necessary foundation of diverse and well-trained data, industry leaders need to create plans and strategies to ensure their AR/VR tech is integrated effectively for a mixed-reality future.
 
    创造高效的AR/VR效果需要高质量数据和高层级人工智能。根据麦肯锡全球研究所(MckinseyGlobal Institute)的数据,对于人工智能系统的再培训,3个用例中有1个需要至少每月更新一次模型,有时甚至是每天更新一次。考虑到海量和训练有素的数据十分必要,行业领导者需要制定计划和战略,以确保他们的AR/VR技术有效地集成到混合现实的未来。
 
    以上观点仅代表作者本人,与本平台无关
关键标签:增强现实  虚拟现实  AR  VR